Est. 2004 · Appleton, Wisconsin
Built with unusual care.
Graf Technology has been designing and shipping software since 2004. We build products of our own, like Zapmarks and SideMirror, and we partner with businesses to design, build, and grow what they need. Twenty-two years in, the details still come first.
Products
Things we built because they needed to exist.
A few of our current products. Each one started as a problem we could not leave alone, and each gets the same long-term care after launch.
This is a sampling, not the whole workshop. There is always something new on the bench.
What we do
Concept to launch, and the long care afterward.
The differentiator is not a service list. It is taking an idea through strategy, design, implementation, launch, and stewardship with attention most companies skip.
Building products
From a rough idea to something real people use: strategy, design, engineering, launch, and the long tail of care afterward.
More on building productsGrowing businesses
Getting the right people to notice work that deserves it, without the tactics that make everyone trust you less.
More on growing businessesSolving technical challenges
The odd, specific problems that don't fit a product category and stall everything until someone untangles them.
More on solving technical challengesEst. 2004
Twenty-two years is a long time on the internet.
Jacob Graf was building websites and fixing computers years before founding Graf Technology in 2004. The company has since outlived most of the tools it was built with. The work changed. The care did not.
2004
Graf Technology is founded
Jacob makes it official while still in college, turning years of fixing computers and building sites into Graf Technology, LLC.
2026
Still building
Zapmarks and SideMirror are live, Hourfront is coming soon, and more is on the drawing board.
Trusted over the years by
Appleton Alliance Church · Associated Carrier Group · Badger Sports Park · Mill-Tech Manufacturing · Nakashima/Katsu-Ya of Japan · Security-Luebke Roofing · and many more
Say hello
Talking to us is not a sales funnel.
A question, an idea, a partnership, a problem that has everyone else stumped. Write to us and a person reads it. That is the entire process.